CASE STUDY:

Bringing a Founder’s Brand Vision to Life

Client: Foley IP Law

Industry: Professional Services

Services:

  • Marketing Strategy

  • Content Development

  • Internal Branding

Foley IP Law, a newly founded intellectual property (IP) law firm, was in need of brand positioning to help stand out from the competition and reinforce credibility with new clients prior to its wider launch. 

Three Box worked collaboratively with the Foley IP Law’s founder to understand the firm’s nuanced area of expertise and craft a brand persona that would be championed  by a leadership team consisting of elite IP attorneys. 

Read on to learn more about our strategies, tactics and results.

Three Box initiated our partnership with Foley IP Law by conducting an in-depth brand exploratory session to understand the firm’s personality, areas of expertise and differentiators. This collaborative session provided us with critical insights into the brand’s fledgling identity and early leadership priorities.

Leveraging the client’s input, Three Box crafted strategic messaging to define the firm’s narrative, subject matter expertise and industry credibility. We then created a comprehensive brand book to establish a unique visual identity aligned to industry regulatory standards. The newly developed strategic messaging and brand visuals were then seamlessly incorporated across all subsequent brand deliverables.

The collaboration between Foley IP Law and Three Box equipped the firm’s founder and leadership team for a successful launch and established a consistent, cohesive and professional brand image from the outset. Final deliverables included:

  • A full brand suite featuring logo variations, a custom color palette, typeface selections and stock photography edited to align with the brand’s look and feel

  • A custom website featuring strategic messaging and attorney bios

  • A LinkedIn business profile buildout with initial posts announcing the firm’s launch

  • Additional marketing collateral, including business cards and email signature guidelines

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