Consumer Marketing, PR + Communications

Global golf entertainment leader Topgolf is growing like crazy. With multiple new national and international venues each year, the company decided to make its first strategic acquisition in early 2016, purchasing sports gaming group World Golf Tour (WGT). The deal created the world’s largest digital golf audience and more than doubled Topgolf ’s fan base overnight.

Topgolf called Three Box to amplify the announcement with tier-one and national trade media.

In October 2016, Dallas Fort Worth International (DFW) Airport announced the launch of its furriest program to date, the DFW K9 Crew. This fleet of certified therapy dogs and their handlers walks the airport’s terminals, greeting travelers and calming anxious fliers.

DFW Airport called upon Three Box and other agency partners to help amplify the announcement with national, local and trade media, as well as plan an event that would set media tails a’wagging.

In 2018, The Shops at Willow Bend in Plano was deep into its $125 million mall renovation project that encompassed a long list of upcoming attractions, including the redesigned restaurant row, named The District at Willow Bend. The District was set to open right before the holiday season and would feature a courtyard atmosphere, terrace-level seating and five, chef-driven restaurants.

Willow Bend wanted to host an event that would welcome the new restaurants to Plano and give community members a chance to sample the newest eateries before they opened to the public. Three Box was tasked with securing media coverage that would spread the word and build excitement for the celebration - we couldn’t wait to dig in.

For the 2018 touring production of Disney’s THE LION KING (TLK), presented by Broadway Dallas, Three Box and client Broadway Dallas wanted to create a media splash throughout Dallas/Fort Worth that would reach audiences outside of Broadway Dallas’ regular performing arts community.

Equipped with our childhood nostalgia and some “Hakuna Matata,” Three Box set out to execute a media relations campaign that would generate creative and impactful coverage across North Texas.

Republic National Distributing Company (RNDC) is one of the nation’s leading wholesale beverage alcohol distributors. In 2019, RNDC introduced eRNDC, an online B2B product search and ordering experience.

As one of the first in the beverage-alcohol (BevAlc) industry to adopt e-commerce, RNDC had to educate suppliers, customers and sales associates on its benefits.

Enter Three Box. By leveraging integrated marketing tactics, Three Box sought to increase brand awareness of eRNDC, ultimately leading to increased adoption and referrals.

In 2021, Drive Shack Inc. (DSI), a leading owner and operator of golf-related leisure and entertainment businesses, was ready to introduce Puttery, the brand’s newest competitive socializing concept backed by investor Rory McIlroy. Three Box was tasked with helping the brand make a splash for its grand opening, generating buzz that would support plans for nationwide growth.

The successful market launch for Puttery’s debut venue in Dallas did just that – driving initial traffic, revenue, media coverage, investor interest and general momentum to solidify the brand for future venue openings and announcements.

As more consumers shift to online shopping for holiday gifting, traditional retailers like The Shops at Willow Bend are hungry for unique activations and guest experiences to draw in crowds and promote brick-and-mortar browsing. Three Box was tasked with developing and executing a creative influencer engagement to drive Willow Bend’s foot traffic during the busiest shopping season of the year.

As part of its 2018-2019 season, Three Box client Broadway Dallas presented HAMILTON, becoming the first North Texas performing arts organization to host the smash hit musical.

While Three Box and Broadway Dallas knew the show would be dubbed a “must-see,” we wanted to tell an authentic, inclusive story that extended beyond ticket sales and built-in hype in order to leave long-lasting impressions on Dallas audiences, even after HAMILTON left the metroplex.