CASE STUDY:
Strengthening Executive Positioning from DFW to California
Client: JPI
Industry:
Infrastructure
Professional Services
Services:
Media Relations
Executive Positioning
Market Visibility
Named the Most Active Developer in Dallas-Fort Worth for five years running, JPI enlisted Three Box’s expertise to boost their brand’s presence even further in Texas, and within their newer market: Southern California.
Together, JPI and Three Box took a proactive approach to communications, leveraging the company’s leadership to position the brand as a thought leader on emerging topics and trends, including affordable housing, modular construction and multifamily best practices.
Read on to learn more about our strategies, tactics and results.
Three Box launched our partnership with JPI by creating national and regional communications strategies. Together with JPI, we identified the company’s market goals, differentiators, expertise, competitor landscape and regional opportunities.
After conducting media trainings with JPI’s leadership team, Three Box identified trends and offered JPI leadership as subject matter experts to targeted media contacts at industry and regional publications in the form of deskside briefings, leadership profiles and guest articles. Our team also collaborated with JPI to strategically align key personnel hires, promotions and new project announcements with industry publications’ editorial calendars, increasing the likelihood of coverage.
Three Box’s efforts yielded a major boost in JPI’s share of voice within the development industry, with JPI receiving features from The Dallas Morning News, Dallas Business Journal, D Magazine, Texas Real Estate Business, Multi-Housing News, San Diego Business Journal and other prominent publications.
Additional program results included:
JPI being named a finalist for “Developer of the Year” by D CEO.
JPI ranking #1 on the Dallas Business Journals’ Commercial Real Estate Developers list.
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