CASE STUDY:
Leveraging Our Global Network to Bridge the Digital Divide
Client: Compudopt
Industry: Nonprofit
Services:
Market Insight
Media Relations
Recognition:
PRGN Best Practice Award, Agency Collaboration (Bronze)
In 2023, Compudopt, a Texas-based nonprofit bridging the digital divide for under-resourced youth, was primed to expand its reach to Mesa, Arizona. To ensure the launch resonated locally, Three Box collaborated with our global network partner HMA Public Relations.
With Three Box bringing a deep understanding of the brand, and HMA offering invaluable localized insight, we got to work the in-market launch, aiming to boost brand awareness and position Compudopt as a trusted community resource. The resulting launch was hailed by Compudopt’s leadership as the most successful in the organization’s history.
Read on to learn more about our strategies, tactics and results.
Three Box immediately enlisted PRGN partner HMA Public Relations to help bring the announcement to life. Together, Three Box and HMA reviewed the client’s existing event brief, identifying opportunities and recommendations for strategic engagement. Additionally, the team leveraged third-party, regional data on the digital divide and HMA’s understanding of the local community to inform messaging and outreach strategy.
With our media strategy and messaging in place, Three Box developed and deployed a mix of assets to local outlets to educate on the need and inspire reporters to attend the grand opening. Along the way, our teams prepped Compudopt leadership for potential interviews, coordinated on-site media interest during the event and shared post-event highlights with our target contacts.
Three Box and HMA surpassed all campaign objectives, with nine earned media placements in local and national outlets, yielding 11.4 million impressions. Additional campaign results include:
Coverage from Mesa’s ABC, CBS and FOX affiliates
Brand messaging and prominent quotes from Compudopt’s CEO featured within nearly all post-event media placements
Client praise for coordinating the “most successful launch in the organization’s history”
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