CASE STUDY:

Deploying Medicare Resources

Client: Connie Health

Industry: Healthcare

Services:

  • Marketing Plan

  • Market Insight

  • Media Relations

National Medicare Advantage (MA) brokerage firm Connie Health wanted to be seen as the leading, technology-backed Medicare advisory service provider in Texas. In addition to using smart, AI-driven technology to help older Americans find and navigate Medicare plans, Connie Health also offered a unique differentiator – access to local agents who could offer personalized, 1:1 guidance and empower customers to make confident and worry-free healthcare decisions.

To help position Connie Health as the top choice for Texans navigating the Medicare system, Three Box deployed a series of strategic communications initiatives to educate consumers, increase brand awareness and generate qualified leads across the company’s target Texas markets of San Antonio, Houston and Dallas-Fort Worth.

Read on to learn more about our strategies, tactics and results.

Three Box began our work with Connie Health by researching competing advisory firms, county-specific Medicare stats and national Medicare trends. We then developed a strategic communications plan to guide our market outreach, including key messages, executive talking points, brand differentiators and target publications for each target market. We also collected customer testimonials to leverage in our content development and media pitches.

After securing buy-in from Connie Health’s leadership team, Three Box got to work implementing the localized strategic communications plans, beginning with targeted media blitzes. Our team deployed unique media pitches with hyperlocal angles to our target outlets, hoping to encourage reporter action by offering interviews with Connie Health leadership, sharing customer success stories and providing market-specific Medicare resources. We also shared translated assets and pitch angles that would appeal to Spanish-speaking audiences, a large demographic across Texas.

Connie Health and Three Box’s collaboration yielded substantial results, boosting brand visibility and driving consumer interest across San Antonio, Houston and Dallas-Fort Worth. Specific program results included:

  • Introduced Connie Health to 2.9M people across target markets through earned media coverage from regional NBC, CBS and FOX affiliates, all featuring:

    • Key message pull-through in English and/or Spanish

    • Expert interviews with Connie Health leadership

    • Direct website links to Connie Health’s website

  • Secured an overwhelmingly positive online brand sentiment across media coverage (80%), with no negative sentiment detected

Looking for an Agency?

Explore working with Three Box.